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VW - Beetle - Force of Good - Print - (USA)


VW - Beetle - Force of Good - Print - (USA)

Earlier we pointed out VW's Force of Good website for the Beetle by Arnold Worldwide. Apparently there's a print campaign to go with it. A bit strangely it uses a trading card type strategy (sort of like Miller did a while back). The info on the backs of these cards include: Home, Job, Ride, Bud Vase, Special Powers and Good Deeds. Read on to check it out.


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