This print ad tells us that VW's hold assist can help you stop, even when you don't. Nice touch with the pills, too on Elvis. And Lance, for that matter. I'll say this about VW, no matter where the ads come from, they're always good at doing something most car companies don't, and that's give me a feature that makes me want to buy the car.

Say what you will about the borrowed interest but attaching a feature to it is still more compelling than spots that about being recognized by JD Power and Associates, or being The Most Sold Evaaaaaar car.

ACW Grey Tel-Aviv Executive Creative Director: Tal Riven Creative Director: Idan Regev Copywriter: Kobi Cohen Art director: Karin Gross Illustrator: Yoel Feldman ‎‏Executive Client manager: Anat Leventon Supervisor: Sarit Sternhell Account Manager: Gili Aladgem Special Projects Producers: Galit Siman-Tov

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.