Wall's ice cream is coming on strong with their "Goodbye serious" campaign idea, first it was the serious cops pulling people over in Cali, now there's loan rejections and jury duty mails as wrappers on the ice-cream that you can't help but smile at when you eat it.
DDB Latina Puerto Rico says this about their campaign "The message is simple: Life sometimes surprises us with bad news, but we don't have to worry since these moments are also a perfect excuse to grab a Wall's ice cream bar."

Ad agency: DDB Latina Puerto Rico
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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