Clever, instead of wasting anything they just slap the headlines onto old billboards to bring home the message that one should not waste. Simple, yet effective while swishing past it at 60 mph. Just like billboards should be.

Sukle Advertising & Design

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.