The small line encourages you to keep both hands on the steering wheel: "Save your life and ours, use a headset."

Not sure why "headsets" help, when it is the distraction of talking rather than concentrating on driving that causes the accidents. Also, it reminds me a lot of the Land Transport New Zealand & New Zealand Police "Sleep" campaign. from february this year but with a lesser photo(shop) budget.

Ad Agency: Impact & Echo, BBDO, Kuwait
Creative Director: Viraj Ponkshe
Art Director / Illustrator: Rolando Rodriguez
Copywriter: Regan Rodricks
Published: May 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.