These vinyl stickers are becoming increasingly popular as advertising media. Dublin City uses them to seal the drains with a giant sink plug. The tagline reads: “Water is precious. Let’s conserve it.”

Previous vinyl sticker ad

Campaign for water conservation created by Publicis QMP, Dublin CD, Ger Roe Art Director, Ciaran McCarthy Copywriter, Darragh Carey
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • Dabitch's picture
    Dabitch

    If that guy doesn't watch where he's going he's gonna walk straight into that pole.

    Feb 07, 2008
  • alex's picture
    alex

    Don't worry, that pole's just an ambient ad for The Campaign For Dog Toilets.

    Feb 07, 2008
  • TDD's picture
    TDD

    Why are they sealing the drains? Don't the drains serve an important purpose?

    "Happiness is overrated."

    Feb 09, 2008
  • Dabitch's picture
    Dabitch

    Yes, that part of Vinyl stickering the drains (for any advertising reason) doesn't make sense to me.
    Also, I wonder who gets paid for that media. In this case it's the city advertising, so it's a really cheap way for them to do it, I presume. But in the case of Saatchi's NYC steaming "Coffee"-drain that I linked to as previous example, I wonder how they got that deal. (and how the steam escapes when you can't see obvious holes)

    Feb 09, 2008
  • tod.brody's picture
    tod.brody

    I remember a few years ago when Saatchi's steaming coffee cup was in the news in NYC, and there was lots of talk about whether it was a hoax or real. I don't know anyone who actually saw any of the alleged coffee cups around town, and then lots of people think that the photo of the girl in the long coat walking past the cup looks like it's photoshop, and not done very well at that. Although I think it's pretty convincing???

    Feb 09, 2008
  • Dabitch's picture
    Dabitch

    That looks like Seventh Ave down in the village. Get off the street girl, you're gonna get killed!

    Feb 09, 2008
  • adlib's picture
    adlib

    I think the Folger's coffee is photoshop from the "Fake floor". I want to work on the fake floor.

    Feb 09, 2008
  • Wendall's picture
    Wendall

    That last picture with the girl may be Photoshopped. I think I see a bit of an artifact rim around the coffee cup.

    Feb 14, 2008

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