Arsonal just completed a poster for We Believe. Directed by Jon Scheinfeld (The U.S. vs. John Lennon) this feature film documentary is a celebration of hope, loyalty, faith and extraordinary love affair between Chicago and the Cubs. Website: www.webelievethemovie.com

Arsonal’s job was to design a poster with themes and emotions that are relatable for any sports fan dedicated to their hometown team. In the development phase, Arsonal explored various concepts for the poster including iconic and generational. In the end, Scheinfeld picked an image to capture the human emotion, which just so happened to be a shot of a Dodger-loving production employee from Arsonal.

Watch for featured appearances b Billy Corgan, Hugh Hefner, Jeff Garlin and more.