ad agency: publicis Worldwide - Hong Kong.

Western Unions customers in Hong Kong are mainly domestic helpers who send money home to the Philippines or Indonesia - so why not get them the messages while they're at work?

Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.