ad agency: publicis Worldwide - Hong Kong.

Western Unions customers in Hong Kong are mainly domestic helpers who send money home to the Philippines or Indonesia - so why not get them the messages while they're at work?

Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.