Dentsu Philippines came up with a campaign that Wilkins Distilled Water with the help of Bantay Bata 163 will hold a Community Outreach Program to educate parents on alternative, non-violent parenting knowledge and skills, heighten awareness on child abuse and to maintain their innocence as a child.

Client: Wilkens Distilled Water
Agency: Dentsu Philippines
Mike Calaquian : Creative Director
Mike Calaquian & Sandy Floria : Art Director
Chan Delacalzada : Copywriter
Accounts: Titus Arce, Grace Hilario
Final Artist: Amor Rosales


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.