Dentsu Philippines came up with a campaign that Wilkins Distilled Water with the help of Bantay Bata 163 will hold a Community Outreach Program to educate parents on alternative, non-violent parenting knowledge and skills, heighten awareness on child abuse and to maintain their innocence as a child.

Client: Wilkens Distilled Water
Agency: Dentsu Philippines
Mike Calaquian : Creative Director
Mike Calaquian & Sandy Floria : Art Director
Chan Delacalzada : Copywriter
Accounts: Titus Arce, Grace Hilario
Final Artist: Amor Rosales


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.