Agency: Leo Burnett Bangkok demonstrates the sharpness of WMF Knifes by slicing animals straight in half on a double page spread. Do chickens eyes look like then when cut in half by the way? Mental note: must get chicken and chop clean in half to test. Then make soup. Mmmm. Chicken soup. Two more inside.
Keeratie Chaimoungkalo (Executive Creative Director) Sompat Trisadikun (Executive Creative Director) Keeratie Chaimoungkalo (Creative Director) Sompat Trisadikun (Creative Director) Kittisak Prechapanich (Copywriter) supachai toemtechatpong (Art Director) Sompat Trisadikun (Art Director) Digital Imaging: Presto Production House: Haamchua Co Note: Campaign also won Silver 2008 Cannes Press Lion