An installation for The Task Force of Human Trafficking draws attention to the problem of women trafficking. Part of the campaign was a petition calling to adopt a law proposal by which consumption of sexual services is a criminal offense.
Real women were put on display with price tags and details including their name, weight, height and measures.
Human trafficking is the second biggest organized crime in the world. Around 2 million people are involved in human trafficking every year, the vast majority of them women and girls.
The installation aroused huge amount of publicity both in Israel and around the world.
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Client: Atzum - The Task Force on Human Trafficking
Date: Sept 2010
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Copywriter: Sharon Refael, Oren Meir
Art Director: Gil Aviyam
Executive Creative Director, Branding: Zeev Ravid
Designer, Branding: Gilad Boby
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Lia Gat
Head of Strategic Planning: Yoni Lahav
Planning Director: Vered Golan
Planner: Ayelet Esformes
Office Producer: Marina Akilov, Shira Robas, Sigal Nugasy
Meishav Manager: Ziv Yom-Tov
Creative Director, Interactive: Sagi Blumberg, Roy Cohen
Copywriter, Interactive: Liron Ben-Yacov
Art Director, Interactive: Dan Kashani
Production Company: Eyal Naor EXP
Director: Roy Shalem
Photography: Eyal Nevo
Actors Agency: Levana Hakim
Makeup and hair: Merav Levison, Betty Pakado
Costumes: Yael Shenberger
Recording Studios: Shapam, Soundhouse
Narrator: Oded Davidoff