Women's Aid creates interactive billboard to erase domestic abuse

To coincide with International Women's Day, March 8th, WCRS partnered with Ocean Outdoor to create an interactive billboard, in London's Canary Wharf. On the billboard is a woman with bruises on her face, with the line "Look at me." Uding facial recognition technology, the more people who look at the billboard, the more her face slowly heals. The ad is to generate awareness for Women's Aid . It will also appear at the Birmingham Bullring and Westfield London on March 7th and 8th.

Client: Women’s Aid
Agency: WCRS
Creative Directors: Ross Neil
Creative Technology: Dino Burbidge
Creatives: Mike Whiteside and Ben Robinson
Agency Producer: Sam Child
Account Handling: Torie Wilkinson and Katherine Morris
Planning: Stuart Williams
Photography: Rankin
Media: Ocean Outdoor
Posthouse: Smoke & Mirrors