For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places via Le Bureau Stockholm, making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.
Ad agency: Le Bureau
Art Director: Tobias Carlson & Jonas Wittenmark
Copywriter: Tobias Carlson & Jonas Wittenmark
Illustrator: Anders Svernsjö, Boris Moukhametchine
Agency Producer: Nina Malén
Account Executive: Carl Reinestam