For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places via Le Bureau Stockholm, making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.

Ad agency: Le Bureau Art Director: Tobias Carlson & Jonas Wittenmark Copywriter: Tobias Carlson & Jonas Wittenmark Illustrator: Anders Svernsjö, Boris Moukhametchine Agency Producer: Nina Malén Account Executive: Carl Reinestam Country: Sweden