Over in Norway, this current outdoor poster campaign for WWF-campaign created by 2008scandinavia might look empty at first glance.. But wait, isn't there something teeny tiny just barely visible right there in the poster..? Lets take a closer look shall we?

There is indeed something in the poster, endangered animals and the line "soon, you won't be able to see it at all".
JCDecaux donated the media space.

agemcy: 2008scandinavia.com