Amsterdam shop WE ARE Pi teases Wrangler Europe's Fall/Winter 2015 line with these social and OOH campaign. Basically there's the Wrangler way and the Wrongler way. You know-traveler not a tourist, sexy not slobby, slow cooker, not microwaver, off the beaten path not tried and true, outdoorsy, not city boy, etc.

By the way, I had no idea the same company who owns Wrangler, VF Corporation, also owns Vans, 7 for All Mankind, Lee, Napapijri, North Face, and Timberland.

Client: Wrangler Europe Marketing lead - Ilaria Pasquinelli Agency: WE ARE Pi Business Lead – Alex Bennett Grant Creative Director - Barney Hobson Creative Director - Rick Chant Design Director - Nessim Higson Art Director – Kaz Salemink Strategy Director - Jessica Perri Strategist - Andrea Van Den Bos Executive Producer – Kimia Farshidzad Producer - Ekaterina Golovkina Project manager – Ambar Surastri Account Executive – Hollie Beever Production - Pi Productions

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (4)

  • Dabitch's picture

    The funniest one is the dog with the rabbit ears but TBH this feels like a stock shot photo campaign and that's never a good feel.

    Sep 07, 2015
  • David Felton's picture
    David Felton

    Something about this is off and unsettling. Dabitch is right: it's just feels like a stock image campaign. And making your ad from stock images off a huge database - that's so Wrongler.

    Sep 08, 2015
  • kidsleepy's picture

    It feels very 90's to me. But with an instagram filter sheen applied.

    Sep 08, 2015

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