Amsterdam shop WE ARE Pi teases Wrangler Europe's Fall/Winter 2015 line with these social and OOH campaign. Basically there's the Wrangler way and the Wrongler way. You know-traveler not a tourist, sexy not slobby, slow cooker, not microwaver, off the beaten path not tried and true, outdoorsy, not city boy, etc.

By the way, I had no idea the same company who owns Wrangler, VF Corporation, also owns Vans, 7 for All Mankind, Lee, Napapijri, North Face, and Timberland.

Client: Wrangler Europe Marketing lead - Ilaria Pasquinelli Agency: WE ARE Pi Business Lead – Alex Bennett Grant Creative Director - Barney Hobson Creative Director - Rick Chant Design Director - Nessim Higson Art Director – Kaz Salemink Strategy Director - Jessica Perri Strategist - Andrea Van Den Bos Executive Producer – Kimia Farshidzad Producer - Ekaterina Golovkina Project manager – Ambar Surastri Account Executive – Hollie Beever Production - Pi Productions