WWF China - Pandas Series- Antelope, Forest, Water (2008) Print (China)

 
 

WWF China - Pandas Series- Antelope, Forest, Water (2008) Print (China)

BBH China just launched a new print and outdoor campaign for WWF China. They tell us that in China, WWF suffers a misconception that they only protect pandas. The task was to create a campaign that will change this mindset. The result from BBH is the Pandas Series below.

Antelope:
Saving pandas is not our only mission.
The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population.
Take a closer look at what we do and where you can make a difference. www.wwfchina.

Forest :
Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs.
Take a closer look at what we do and where you can make a difference. www.wwfchina.org

Water :
Saving pandas is not our only mission.
WWF and our partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem.
Take a closer look at what we do and where you can make a difference. www.wwfchina.org

Commercials: 
Country: 
Ad type: 

Client: WWF China
Ad Agency: BBH China
CD: Johnny Tan
Writers: Carol Ong, Leo Zhang
Art Director: Yinbo Ma
Illustrator: ALT Design China
Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong

Comments

Hi, just a correction. This

Hi, just a correction. This campaign was done by BBH China (Bartle Bogle Hegarty), not BBDO.

Oh my gosh - so sorry. Fixed

Oh my gosh - so sorry. Fixed that.

Add new comment

Top