BBH China just launched a new print and outdoor campaign for WWF China. They tell us that in China, WWF suffers a misconception that they only protect pandas. The task was to create a campaign that will change this mindset. The result from BBH is the Pandas Series below.

Antelope:
Saving pandas is not our only mission.
The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population.
Take a closer look at what we do and where you can make a difference. www.wwfchina.

Forest :
Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs.
Take a closer look at what we do and where you can make a difference. www.wwfchina.org

Water :
Saving pandas is not our only mission.
WWF and our partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem.
Take a closer look at what we do and where you can make a difference. www.wwfchina.org

Client: WWF China Ad Agency: BBH China CD: Johnny Tan Writers: Carol Ong, Leo Zhang Art Director: Yinbo Ma Illustrator: ALT Design China Producer: Ken Wang Accounts: Jasmine Huang, Joyce Hong
Commercials: 
Country: 

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • carol ong's picture
    carol ong

    Hi, just a correction. This campaign was done by BBH China (Bartle Bogle Hegarty), not BBDO.

    Jun 27, 2008

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