WWF - Saw (2006) Newspaper (Istanbul)

Submitted by caffeinegoddess on 31. May 2006 - 21:48
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A nice use of the media in an ad for the World Wildlife Fund
by DDB&Co., Istanbul. Read more to check it out.

Copy: "Not recycling this newspaper is the same as cutting down another tree."

CD/CW: Karpat Polat / AD: Ali Bati

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And you know, they gave up the name 4 years ago, but I STILL associate "WWF" as "World Wrestling Federation" rather than "World Wildlife Fund"

bluelobster's picture
Submitted by bluelobster on 1. June 2006 - 2:04.

Liked very much... This piece is one of the most innovative and inventive newspaper usage I've ever seen. Congrats to its creators!

Joao's picture
Submitted by Joao on 1. June 2006 - 9:55.

Good one.

Dabitch's picture
Submitted by Dabitch on 1. June 2006 - 10:56.