A nice use of the media in an ad for the World Wildlife Fund
by DDB&Co., Istanbul. Read more to check it out.

Copy: "Not recycling this newspaper is the same as cutting down another tree."

CD/CW: Karpat Polat / AD: Ali Bati

Comments (3)

  • bluelobster's picture

    And you know, they gave up the name 4 years ago, but I STILL associate "WWF" as "World Wrestling Federation" rather than "World Wildlife Fund"

    Jun 01, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Liked very much... This piece is one of the most innovative and inventive newspaper usage I've ever seen. Congrats to its creators!

    Jun 01, 2006

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