At first glance, you might think it's a picture of bullet holes in a cement wall. But look closer. It's cut down trees.

Agency: Publicis Conseil, Paris

Photographer: Vincent Dixon
Retoucher: Studio Kilato
Executive Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Account Supervisor: Sandrine Bissoulet

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.