At first glance, you might think it's a picture of bullet holes in a cement wall. But look closer. It's cut down trees.

Agency: Publicis Conseil, Paris Photographer: Vincent Dixon Retoucher: Studio Kilato Executive Creative Director: Olivier Altmann Art Director: Reza Behnam Copywriter: Reza Behnam Account Supervisor: Sandrine Bissoulet

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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