WWF - Trees / Bullet holes in mother earth - print, France

At first glance, you might think it's a picture of bullet holes in a cement wall. But look closer. It's cut down trees.

Agency: Publicis Conseil, Paris Photographer: Vincent Dixon Retoucher: Studio Kilato Executive Creative Director: Olivier Altmann Art Director: Reza Behnam Copywriter: Reza Behnam Account Supervisor: Sandrine Bissoulet
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