So what's going on here? Ogilvy Budapest shows a familytree for WWF to make a sad point.

The headline reads: Help us reverse the process.

Agency: Ogilvy & Mather Budapest Art Director/Copy Writer: Dalbir Singh Client: WWF

Comments (1)

  • Plywood's picture

    Yeah but the original way is just a family tree and has nothing to do with a diminishing population. Doesn't work for me.

    Dec 04, 2006

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.