WWF work from Ogilvy Budapest

So what's going on here? Ogilvy Budapest shows a familytree for WWF to make a sad point.

The headline reads: Help us reverse the process.

Agency: Ogilvy & Mather Budapest
Art Director/Copy Writer: Dalbir Singh
Client: WWF

Your rating: None Average: 3.6 (22 votes)
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Submitted by Plywood on 4. December 2006 - 15:42.
Plywood's picture

Yeah but the original way is just a family tree and has nothing to do with a diminishing population. Doesn't work for me.

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