www.stophonourkillings.com - Knife, Hammer, Scissors - print, Hong Kong

This campaign from Ogilvy & Mather Asia Pacific seeks to raise awareness about the so called "Honour" killings that are happening all over the world and direct people to the Stop Honour Killings site. Personally I think "Honour" killings is the wrong word, it implies there's some sort of honour in hacking your own family to death, it needs a bit of re-branding, how about "pathetic barbaric neanderthal killings done by small minded and small dicked men"*? Read more at www.stophonourkillings.com.

* I bet someone will comment that not all honour killings are performed by men. Think a little longer on the topic before you do, and P.S. my point went *schwoooosh* way above your head.

Credits: Ogilvy & Mather Asia Pacific Creatives: Alex Noble (Typographer) Alex Noble (Retoucher) Christen Monge (Executive Creative Director) Andrew Reznik (Creative Director) Alex Noble (Art Director) Susie Chow (Copywriter)
AnonymousCoward's picture
Neaner's picture

Very good copywriting.

Dabitch's picture

I thought so too, I don't usually last through that much copy.