Don't know how they got wind of it but fubiz tips us to this little guerilla marketing battle that took place on the Seine in Paris - where Xbox 360 gatecrashed the PS3 launch party by getting their own boat and just following the PS3 one around with it. Cute.

XBOX
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.