Kuroneko Yamato Transport are running large ad posters in the Shibuya Station Metro, Tokyo. The posters are seen in a pedestrian passage, where people can actually touch the fur of the huge black cat. I'm not sure exactly what black cats says about logistics, other than being a logo punning on the name "black cat" (黒猫). But as far as attention grabbing goes, this works really well in the environment these ads are placed in. Who wouldn't want to pet a giant black cat during their commute? Or you know, have a giant cat carry you to work instead?

Client: Yamato Transport

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • CatLover's picture
    CatLover (not verified)

    This cat is great.

    Apr 01, 2015

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