SAA/Y&R Tel Aviv wanted to show off Yellow Pages live search features and did so - by basically searching teh entire country of Israel. Over 1000 customized Yellow Pages billboards apperad all over the country, turning it into a live demonstration of search categories - breaking the boundaries of outdoor media by creating customized solutions for every billboard. My favorite - scratch cards! No wait, the revolving shawarma billboard! No wait, dang I can't pick a favorite.

Chief Creative Director: Gideon Amichay; Executive Creative Director: Tzur Golan; Group Creative Director: Yariv Twig; Copywriter: Eyal Padan/Sharon Refael; Art Director: Asaf Covo/Shirley Bahar; Account Manager: Adam Avnon; Account Executive: Shiran Chen Barazani; Account Director: Galia Ashri; Planning: Hilla Tamir/Zohar Reznik; Media: Union; Tire Repair Billboard: Group Creative Director: Amit Gal; Art Director: Ran Cory; Copywriter: Paul Paszkowski