A little film clip showing the unconvenstional billboards created in this campaign inside. They changed the posters to suit the listings, For “Chiropractors” they hung the billboard in the ceiling of bus stops, for "Pizzerias" they built a triangular billboard like a pizza slice, for "Electricians" we created a billboard with real electricity problems and so on.

Title: When billboards come alive Client: Israel Yellow Pages Agency: Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv Client Contact Name: Alon Raz VP Marketing, Anat Gissin Marketing Manager Creatives: Chief Creative Officer - Gideon Amichay Creative Director - Tzur Golan Group Creative Director - Yariv Twig Copywriter - Eyal Padan & Geva Kochva Art Director - Shirley Bahar & Asaf Covo Account Director - Adam Avnon Account Manager - Keren Hershkovitz Strategic Director - Noam Manella Planner - Hilla Tamir

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.