Q: How do you tell people that own dishwashing-machines that Yes delivers outstanding dish results with amazingly shining dishes? A: make it really shiny...
Client: Procter & Gamble.
Brand: Yes Dishwasher Tablets.
Christina Birkedal, Philip Andersson Nobel
Agency: Grey Stockholm
Art director: Sten Åkerblom
Copywriter: Martin Stadhammar
Design: Sara Bellafesta, Richard Landerus
Account director: Annelie Eklund
Account manager: Johanna Jöhncke
Photo: Erik Hagman