Q: How do you tell people that own dishwashing-machines that Yes delivers outstanding dish results with amazingly shining dishes? A: make it really shiny...

Client: Procter & Gamble. Brand: Yes Dishwasher Tablets. Christina Birkedal, Philip Andersson Nobel Agency: Grey Stockholm Art director: Sten Åkerblom Copywriter: Martin Stadhammar Design: Sara Bellafesta, Richard Landerus Account director: Annelie Eklund Account manager: Johanna Jöhncke Photo: Erik Hagman

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • Wendall's picture

    How long before a soap company does an ad with someone's head being clean enough to reflect a logo?

    Jan 13, 2008
  • TDD's picture

    Mr. Sparkle soap? ;)

    "Happiness is overrated."

    Jan 14, 2008
  • Seeking 4 Seeking's picture
    Seeking 4 Seeking

    if you find any other bright ideas lying around, feel free to send them my way: iamseeking4seeking.com

    Jan 14, 2008
  • adlib's picture

    Wow, could w+k just send Dabitch some info instead of spamming the comments like above? That's really tacky.

    Jan 14, 2008
  • kamari's picture

    w+k have the strangest methods of finding employees.

    Jan 15, 2008
  • Dabitch's picture

    Yeah I wonder what Grey Stockholm think about w+k "hijacking" their thread? ;)

    Jan 15, 2008
  • Dabitch's picture

    Seems to be random guys viral campaign.

    Jan 15, 2008

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