Q: How do you tell people that own dishwashing-machines that Yes delivers outstanding dish results with amazingly shining dishes? A: make it really shiny...

Client: Procter & Gamble. Brand: Yes Dishwasher Tablets. Christina Birkedal, Philip Andersson Nobel Agency: Grey Stockholm Art director: Sten Åkerblom Copywriter: Martin Stadhammar Design: Sara Bellafesta, Richard Landerus Account director: Annelie Eklund Account manager: Johanna Jöhncke Photo: Erik Hagman