Info on the campaign from TBWA\Vancouver:

It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?

Seems that over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. Maybe it’s time to go back to a time when we knew the mailman, we knew our neighbours, and we felt safe in our own neighbourhoods.

The YMCA and TBWA\Vancouver have created a thought-provoking campaign to raise some of these issues. Questions about the state of our community are going up on teaser posters around the city, and are leading people to

On the site, people can watch an animated short video that points out how disjointed people have become, and then resolves with the YMCA’s new mission statement - Bringing People Together.

Advertiser: YMCA Agency: TBWA Vancouver
 Creative Director: Paul Little Copywriter: Mia Thomsett Art Director: John Williamson 
 Agency Producers: Catharine Chesterman, Jen Mete
 Director: Isaac King
 Production Company: Head Gear Animation, Toronto Producer: Kathryn Rawson
 Sound Design: Wave Productions
, Vancouver Music: Apollo Studios

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.