Cliff Freeman & Partners created this wildposting and college distrubuted poster for YouthAIDS to create awareness among college students that AIDS is still out there and it still kills.

Agency: Cliff Freeman & Partners, N.Y. Executive Creative Director: Arthur Bijur Associate Creative Director: Brad Emmett, Lee Seidenberg Copywriter: Jason Hoff, James Maravetz Art Director: Sherrod Melvin Designer: Rob Seale, Sterling Mclaughlin

Comments (2)

  • malkie66's picture

    Now that's what you call Positioning! Don't know whether it's gonna stop people having unprotected sex though. But it's still cute.

    Nov 07, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Perfect for the target.

    Nov 07, 2006

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about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.