...or have we? Ad fan Kariann sent us this scan of an ad she found in a 1980's women's fashion magazine. An early example of that "two months salary" rule - yikes. These days DeBeers pushes right hand rings to women, since nobody is getting married anymore. ;)

Full ad with all the horrible copy inside.

DeBeers

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Comments (1)

  • deeped's picture
    deeped

    Eighties hairdo and eighties italics in the copy. Feels like... someone freebased too much glue

    Oct 30, 2006

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.