Women make 10% less at any job than a man in New Zealand, and this campaign wants you to Demand Equal Pay. Rent is higher on Mars, but how much is makeup and feminine hygiene products? Did you know that from now until the end of the year, women work for free? Yikes.

See also the previous commercial, YWCA AUckland - Parking.

Agency DDB Group New Zealand Country New Zealand Art Director / Copywriter : Toby Morris, Lisa Fedyszyn, Simone Louis, Jonathan McMahon Executive Creative Director : Andy Fackrell Creative Director: Steve Kane Account Director : Jenny Travers Planner: Jamie Barrett Print Producer : Andy Robilliard Account Executive - Amy Pollock Print Designer - Amanda Summersby CEO YWCA Auckland - Monica Briggs Marketing & Communications Manager YWCA Auckland - Shelley Geenty President YWCA Auckland - Kate Sutton

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment