Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't! Learn the tricks of the trade from Hoffman York, one agency that fought for their independence from Saatchi and Saatchi and won.
Tom Jordan, Hoffman York's creative director and author of recently published 'What's a Saatchi and How Come We Have Two of Them?' dropped by adland to share some pearls of wisdom with you adgrunts.
Click continue to read about Hoffman York and Tom Jordan, the Master of Marketing in the Mid-West!
Tom, Before we plug your book, let's plug your agency. Please tell the good folks at adland a little bit about yourself and your agency ' Hoffman York.
We're about $90 million in billing...75 people...and we try to be more
than just an advertising agency. We pride ourselves on solving problems, overcoming obstacles and maximizing opportunities for our clients. The solution isn't always advertising.
For example, for Quaker State Motor Oil we created a clear package for
their synthetic oil, offered "Micro Q'filtration which was the clearest, cleanest oil you could buy." This idea alone helped propel the brand. Sales sky rocketed...without a ton of media advertising.
We try to operate with a collective ego and put the product, not the people, on a pedestal.
It's our mission to be the place everyone wants to work.
We've won quite a few creative awards.
We've assembled a very talented, very fun, group of people.
Me? I'm the coach. But a player coach. I think anyone who has "creative" in