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M&C Saatchi Launches "Penny 4 London" with Major Boris London

M&C Saatchi launched the world’s first city-wide contactless payment giving scheme called ‘Penny for London.’ It's a new donation scheme allowing Londoners to donate as little as 1p every time they make a payment. The campaign was launched by the Mayor of London, Boris Johnson. Can't get more convenient than that, ands all for a good cause, too.

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Hey, Jersey: PartyPoker wants you to start playing.

PartyPoker has an app that you can download to play online poker and casino games on the go. Tribal NY created these out of home ads to promote the app in New Jersey, where online gambling recently became legal.

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Vancouver Opera bullies you.

The Vancouver Opera and DDB Canada collaborated with some street artists to create an opera that is relevant to today. These are part of the promotional posters campaign that gives you a taste of what it's like to be bullied.

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BETC promotes crime entertainment channel 13ème Rue

Fun stuff from BETC promoting The French Crime Channel 13ème Rue. The premise is simple: whether you watch a movie, a show or an entire season, the before and after will turn you into a real sleuth and not just a couch potato. Simple and fun.

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Haven - "Mr Nice Guy" print & OOH - (USA)

Created by Lowe Campbell Ewald this out of home campaign wants to show that domestic abuse is insidious, focusing on the universal truth that victims simply don’t see it coming. The abuser is often charming, loving, abuse is gradual, and like the proverbial frog the abused will stay while the water begins to boil around them.

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Liberté luanches extra creamy Greek Yogurt.

This extra creamy Greek yogurt is the first of its kind in Canada. To launch it, Liberté gave thanks to great taste and simplicity.
Since this is a Quebec based campaign, you'll notice the ads are in french and English.

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Johnston and Murphy women's fall collection.

Johnston and Murphy has revamped its women's collection for Fall 2014. And for the very first time, they're running an ad that features a woman only, which will appear in Marie Claire. I wonder why they waited so long? Maybe they like to showcase his and hers at once?

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