the Creative Alliance "Undivided" (2017) :15 (USA)

It's 2017 and Americans are more divided than ever. Actually, Americans have been more divided than ever. And The Undivided has a lofty aim to do something about that. Namely by making you sign a pledge for Constitution Day to have civil discourse and focus on things that we "all agree on."

As a social ad, it tells me nothing about who they are or why I should care. So I don't care. At all. But for the sake of journalism, I'll do the research anyway.

The Working Assembly spruces up Bombfell's look

Subscription menswear fashion service Bombfell this week launched a new out-of-home campaign this week via creative agency Circus Maximus, the debut unveiling of its new identity created by design and branding agency The Working Assembly. Aiming to appeal to men looking for an easy, smart, and convenient way to dress better, the campaign launches with subway placements in NYC. I do like the upgraded identity. But the headlines are anything but premium, and feel a bit cliché.

Eat up all the Philharmonie de Paris has to offer

In January 2015 the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of musical discoveries.
Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people.

Xerox and Y&R want to Set The Page Free

What do Lee Child, Joshua Ferris, Roxane Gay, Gary Shteyngart. Jonathan Ames, Billy Collins, Jonathan Coulton, Sloane Crosley, Jonathan Safran Foer, Chip Kidd, Valeria Luiselli, Alain Mabanckou, Aimee Mann and Joyce Carol Oates have in common? They're all part of a big campaign from Xerox called Set The Page Free. Produced in collaboration with the famed 92nd Street Y, Set The Page Free is a giant collaboration featuring 14 different writers, and creative talent.

Vibe wants you to come to Israel. With your dog.

Fun Fact: Tel Aviv has the most dogs per-capita in the world. Guess that's why there's a National Dog Day in Israel which happens to be this coming Saturday.

Humboldt Redwood is the obvious choice

Humboldt Redwood is the largest supplier of redwood in California. This year Humboldt wanted to target specifiers to show them just why redwood is the best choice. In case you don't know, specifiers are the people who select building materials for construction projects. So this is business-to-business. It is also a great example of why there is no such thing as a bad category to work on because these ads are silly, fun, entertaining and effective in their communication.

The Legacy Lab honors visionaries

The Legacy Lab™ is a L.A.-based think tank that explores the dynamics of long-term branding in a 140 character world. This print campaign was launched to promote its inaugural class of Legacy Lab Honors.

PETA's new poster campaign: Meat messes up your sex life

PETA - People for the Ethical Treatment of Animals - have hired an ad agency. Shocking, yes, so here's a print campaign created by Y&R New York. It focuses on awkward bedroom moments, with a humouristic twist, and what we see is the aftermath of erectile dysfunction. The claim is that the animals (eaten) are the cause of said issue.