A £1.8m advertising campaign, created by Walsh Trott Chick Smith, for Direct Gov is currently running in the UK in radio, online and press media. Ad agency Naked has even created some ads for the campaign that are running on supermarket milk cartons.
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Last week Volvo introduced a logo overhaul by branding agency Bite. There aren't major changes but the "male" iron mark is more curved and has a thicker bevelled edge and the silver used was given a softer matt shade in an attempt to create a more luxurious feel.
And this week was the launch for the FEEL campaign for the new Volvo C70 in the UK. The FEEL campaign is "designed to inspire people to reawaken their senses, see life in a new light and open their minds to the pure pleasure the new Volvo C70 coupé/convertible brings."
Xerox is showing the UK how injecting color makes a difference. A well established business cartoon titled "Alex" has been taken over by Xerox for six weeks (started the 27 Feb). The comic, which has been running for 13 years in black and white, is about a stockbroker and runs in the Telegraph.
The Telegraph's recently launched in-house advertising projects team, Telegraph Create, came up with the idea. Xerox's creative agency Rainey Kelly Campbell Roalfe/Y&R are also involved.
Read on to see the ads.
We got that AXE mouse pad thing sent to us Wednesday night, you might have seen it already since most ad blogs already published the picture last week.
It The tardyness of telling us about it reminded me a bit of high school, where my petite size would make me be picked last for basketball. That same lack of height ensured that the opposing team never saw me coming. ;)
But I digress, there's an interesting rationale behind the Axe "feel her up" mouse pad, read inside for the thoughts behind this rather risque ambient ad.
Peroni beer broke a :30 trailer ad during the Oscars on Sunday which pays homage to Federico Fellini's "La Dolce Vita", leading viewers to CinemaPeroni where you can view the full :210 film. Created by The Bank, Peroni Nastro Azzurro’s and SABMiller’s lead creative agency in the UK, the ad was shot in Cape Town and Rome in November 2005.
A $50 million global campaign for Peroni that will run for 18 months in the UK, US, South Africa and Romania, and will eventually run in other territories.
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