Print, posters, outdoor, guerilla and ambient ads in Adland the commercial archive.
Has Amstel Light discovered the reason fashion models look so sad?
Lowe Bull shows softer side
Advertising agency Lowe Bull created this ad for Sunlight Fabric Softener.
According to the creative director, Gareth Lessing, the idea behind this ad was to demonstrate the product's softening power in a straightforward and clear-cut manner. With obvious imagery such as this, one can hardly miss the point. Shot by photographer Clive Stewart, the ad recently won Silver at the Eagle Awards.
Thornton likes Yakult's campaign
The ANNA for September 05 went to a newspaper campaign of adverts for Yakult by W+K London. The judge, Jim Thornton, Executive Creative Director, Leo Burnett, said, "The use of multiple small space colour ads in a simple graphic style creates immediate impact and awareness, and uses newspapers to their unique advantage."
Guinea Pig Tested
An odd newspaper ad by Mother London for Egg. Online the campaign continues with the site Egg research lab.
Starbucks newspaper ad plays off placement
Jeep's new print ads tout clean running
The latest print effort for Jeep out of BBDO Detroit for the Jeep Liberty CRD. Touted as their cleanest-running diesel ever.
Clim + print ads get graphic
Print ads for a French heating, air-conditioning retailer. Ice cold igloos and other frozen things tell you how cool this is.
Family Guy "Stewie" Branded Desktop Application
Fox Home Video and AdTools have released a screenmate communicator to promote the release of "Stewie Griffin: The Untold Story". This branded desktop application (BDA) includes songs, sounds, video clips, a trivia game and Stewie himself appearing both inside the application interface, and wandering free on the user's desktop. An innovative soundboard lets the user assemble and send customized Stewie messages to their friends.

How to advertise a product you can't show in a newspaper ad
How do you create an advertisement for a product that cannot be shown in national papers? Durex and their ad agency play it safe by using the idea of a "tease" with sillouettes to promote their new line - continuing on their attempt to "own" the safe sex category.
Andrex ad causes stink but avoids bannage
The UK's Advertising Standards Agency today rejected 62 complaints over three Andrex Toilet Wipe Ads. They said the ads, by J. Walter Thompson, were meant to be funny and not offensive. The ads appeared in the Daily Telegraph, the Guardian, the Daily Mail, the London Evening Standard and the Sunday Times.
See more for one of the newspaper ads.
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