This May, PIRCH will open a 32,000 sq. ft., three-floor, showroom on the corner of Broome and Lafayette. PIRCH, for those who don't know, is a luxury appliance retailer that allows you to try out the products in store, creating an experience for the shopper that is unlike any other. Believe me, I'd be way more inclined to buy a Miele oven and dishwasher if I could make dinner and do the washing up as a trial run. Actually that's not true. When I was doing post-production at my last gig, the production company had a Miele dishwasher I was contemplating on stealing. But I digress.
Yes, the unlimited edition bottles and cans created by the Traveler Beer Company, available immediately, until further notice. In collaboration with itself, the company created the unlimited edition label with not only the same look and feel as regular Traveler Beer, but also the same design. Exactly. See+ Same. same same same same same. Oh and that bit too.
See also, the online film announcing it. Funny, guys.
One of the biggest causes of accidents in Germany is when people change lanes without really looking. Volkwagen Commercial Vehicles invented "Side Assist.“ showing the dangers in the driver’s blind spot via signals in the wing mirrors. This way, with just one look,you can spot any danger behind or alongside the car. To create awareness about VW's side assist, they inserted a card into the housing of wing mirrors on all competing commercial vehicle brand.
While you can watch the case study explanation of the "talking bones" campaign here, the x-ray records need to be seen on their own. The x-rays are of Arta, Adnan and Fideles bones, revealing the torture that their bodies have suffered through. Arta’s, Adnan’s and Fidele’s stories were then recorded onto vinyl, which had the X-ray of them on it. You'd see the damage and hear the stories at the same time.
As a Creative Director, taking even a day off seems like it's impossible as you'd be asked for input on things, emailed, called up and texted either way. So what do you do when you need to be out of the office for a month? Well, since it's the Creative Director of Wunderman Portugal, Luís Coelho paternity leave, he had a creative solution to explaining his absence. He would be Out Of the Office to attend to his latest work in progress, his daughter Sofia - and he has the case study board to prove it.
Congratulations Luís Coelho and Mom, Sofia is adorable.
“Be the sort of individual your courting profile guarantees”,“Tell your therapist nice things about me” and “Follow your dreams, just not the kind you had in puberty” are but a few of quirky mother pearls of wisdom plastered on street posters and billboards around NYC now, leading up to Mother's day. Paul Malmström says that there's a lot of talk about "Influencers" lately, so why not bring out the ultimate influencers, our moms: “I feel our most influential individuals are the moms, and our moms. We needed to have them give us an influential voice.”
In addition to a website where you can buy merchandise of animals doin' it, with all proceeds going to the WIldlife Conservation Film Festival, there are also a series of print ads running in Vice magazine and Metro NYC.
This years June issue of Vogue, will celebrate the iconic fashion mag’s 100th birthday. So Harvey Nichols created an ad with Bo Gilbert, who was born in 1916, as their main muse. And she looks fantastic.
To show that your product is packed every day and is so fresh Café Pelé had a brilliant idea, they simply packed their coffee in the daily newspaper.
Burn, which is an energy drink now part of the Monster Energy conglomeration, is making a big comeback as beign the official energy drink partner of France's hottest electronic music festivals: Nuits Sonores (Lyon), Weather Festival (Paris)Astropolis (Brest ), the Peacock Society (Paris) and Marsatac (Marseille).
Unngå floke = Avoid Tangles.
Thank you for moving in and using the whole train
We travel together.
Unngå propp = Avoid Jams.
Thank you for using the whole platform
We travel together.
I love the illustration style here. Very fun way of telling someone to act politely..
From Y&R São Paulo we get this totally visually driven idea for national Geographic - and forgive me but my immediate thought was "Did National Geographic really approve this?"
Arla is the cheese that doesn't over promise. It's not about being able to climb a mountain. More like getting the vacuuming done because it's high on protein and low on fat. Fun art direction.
Last year, the San Diego Zoo's northern white rhino died, leaving just three left on the planet. M&C Saatchi LA used the rhino horns as an EKG to remind us all that time is almost out, but that we could help end extinction through conservation, not just of the northern white rhino but other animals too, if we go to http://endextinction.org/ to donate.
France has had it rough for years now because America had been getting all the cool stuff first. Sometimes they'd have to wait years before they'd get the cool stuff we had. Like Jeans and an electric guitar. In the case of cupcakes, they had to wait for sixty years. No joke. And don't even get them started on entertainment. When it comes to our TV, they often have to wait an entire season before they get to catch up. Until now! Game of Thrones, season six, will air at the exact same time it airs in America, April 25th, at three in the morning France time.