Print, posters, outdoor, guerilla and ambient ads in Adland the commercial archive.
New Zealand is going Hobbit crazy. Not just Air New Zealand who made their new Safety Feature film all Hobbit themed, but all of New Zealand. First, when you land at the airport you will be greeted by a very large Hobbit themed baggage carousel. Then you'll find a giant Gollum, marching dwarves and a giant Gandalf sculpture.
"Give it a shot". Really? This is the headline you come up with for a booze that is only served in shot-form? Jägermeister seems to be a difficult client, all over the map in what they approve. My guess is that the brief contained the words "Increase trial consumption".
Breaking nationally on Monday 26th November, ‘It Runs Deep’ celebrates the deep and meaningful bonds experienced between true friends and brought together through Jägermeister. The ethos also links directly back to the product and its depth – the legend of St. Hubertus, the brands heritage, the alchemy of the secret ingredients, its ice cold serve and its multi layered and complex taste that all runs deep.
Berlusconi, Beatles, Obama, God, Michael Jackson, LOST and Picasso - there's cliff notes for everything in the book Life In 5 seconds. See also the commercials, Vincent Van Gogh, Alice in Wonderland, the Beatles and the five second explanation of "Call of Duty". Life in five seconds is a book with 200 stories for our jet-fuelled, caffeine-induced, celebrity-a-minute world.
OH DEAR, we thought that we had the worlds best facebook joke, but then an adgrunt named Ali retorted with "hey, that's actually a rip-off from a Heinz-commercial"
Behold. Ali wins. Augh. Oh noes.
DDB New York have created five custom bus shelters for NY Lottery Holiday Magic scratch-off. Headline like “Miracle in the Bodega on 34th Street” and “Light up Someone’s Holiday” will be written out using 1,800 bulbs each. These buse shelters will be located on 34th St. between 2nd & 3rd Ave, 3rd Ave between 44th and 45th, 23rd St. between Park and Madison, Broadway between 70th and 69th and 86th St. between 1st and York. These celebratory expressions will also be viewable on print ads in outlets including AM New York, Metro, Daily News, The New York Post and Newsday and on digital banners on sites such as CBS.com, NYPost.com, Hulu and Pandora.
The TV, print and digital ads launched this week, with the bus shelter installations making their (illuminating) debut on November 26.
It all began one day when grandpa wanted to show his granddaughter something about layering clothes to create a look, he put some on and before he knew it, the young women running the store made him their main muse. See Yuekou for the full picture of grandpa.
According to an interview with Ms. Lv, it all started when one day her grandpa Liu came to help with unpacking: “He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.”
Like netizen 东皇薄荷 commented: “He almost feels like Karl Lagerfeld!”
"Dine hud glemmer aldrig" Your skin will never forget - campaign about skin cancer wins Aurora prize
Congratulations to "Kræftens Bekæmpelse og Trygfonden" (the fight against cancer fund) and Halbye Kaag JWT, with creatives Rasmus Petersen & Lasse Hinke heading up this project. The Aurora jury found the black wrinkly skin attention grabbing enough, this set just won the "this years best print ad" Aurora award of 2012. The jury agreed, the target group of 15-20 years old who needed to change their habits and stay away from the tanning beds would notice this campaign. It's visually quite striking, and the line "Your skin will never forget" stuck to everyones head. Well done guys.
Sometimes it's hard to keep up with all the awareness days. Thankfully, good campaigns with clear communication help, and this is one of them.
They're asking people to promote the issue globally on their Facebook page, just by repinning it on the top, one time. Considering posting photos of kids is pretty much 90% of what my Facebook friends are doing these days, this idea makes a lot of conceptual sense.
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