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Two :30 spots which aired back to back as a :60. The spot was to regionally launch Doc Otis Hard Lemonade in the New England market. It was a mix beer and hard lemonade to compete with Mike's Hard Lemonade and other such beverages.

Agency: Greenberg, Seronick, O'Leary and Partners, Boston, MA
Creatives: Jane Goldman, CJ Kaplan
Creative Director: Peter Seronick
Sound: Soundtrack Boston


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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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