Two :30 spots which aired back to back as a :60. The spot was to regionally launch Doc Otis Hard Lemonade in the New England market. It was a mix beer and hard lemonade to compete with Mike's Hard Lemonade and other such beverages.
Agency: Greenberg, Seronick, O'Leary and Partners, Boston, MA
Creatives: Jane Goldman, CJ Kaplan
Creative Director: Peter Seronick
Sound: Soundtrack Boston