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This is the radio ad that won Grand Prix in Cannes 2008. English first, original japanese second. The benefit of this camera is its quick startup time, allowing you to capture moments that might otherwise just pass you by.

Advertising Agency, City: DENTSU, Tokyo
Creative Director: Jun Moriwaki/Daisuke Tsuda
Scriptwriter: Wataru Yamamoto
Account Supervisor: Mamoru Mochizuki
Advertiser's Supervisor: Hiroshi Okano
Production Company, City: DO CORPORATION, Tokyo
Country: JAPAN
Director: Wataru Yamamoto
Other Credits: Producer: Kozo Sato

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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