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What is the timing of the campaign?

The initial radio and billboard components will run for one month. The toll plaza communications and Twitter presence will extend past one month. New radio and billboards will be introduced in the fall.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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