Becomes your mom's favorite by bribing her with a New York Lottery Scratch Off.

Client: New York Lottery
Agency: DDB NY
Matt Eastwood: Chief Creative Officer
Rich Sharp: Group Creative Director
Mike Sullivan: Group Creative Director
Carlos Wigle: Associate Creative Director
Rodrigo de Castro: Art Director
Joao Unzer: Copywriter
Walter Brindak: Executive Producer
Editor: Cutting Room

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.