This radio spot from Ireland encourages you to pay for your radio license and avoid a huge fine. Because "watching TV in your underpants shouldn't be a crime." Hats off to Publicis Dublin for bringing the funny-- and to RTÉ for not being your typical Government stick-in-the-mud client.

Agency – Publicis Dublin
Client: RTÉ
Title: Unfortunate Stories
Creative Director – Ronan Nulty
Copywriter – Luke O’ Reilly
Agency Producer – Rachel Murray
Account Executive – Ian Hollinshead
Account Director – Shona Byrne
Marketing Manager – Anne Faulkner