So, how do you reach a hard to reach cynical Hispanic youth market of 18-24? How do you shill the new Toyota Yaris and list ALL its attributes in 60 seconds? Honestly, with the enourmous amount of time you could do pretty much anything (try a fifteen second radio brief!) - here's how Conill advertising used irony in advertising to amuse radio listeners.

Spot name: Advertising Tricks
Agency: Conill Advertising a division of Saatchi & Saatchi
Copywriter: Tanya Sandler
Creative Director: Pablo Buffagni

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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