Energy BBDO created this campaign for United Way of Chicago - it also has posters and postcards, and street theater.
Volunteering makes you feel good, like you’re making a difference and doing something extraordinary. Taken to an extreme, it makes you feel heroic. Or super-heroic.
To bring this version of superheros to life, we wanted to use a medium that everyone can relate to: comic books. All ages, races and classes can relate to superheros and the comic book medium.