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Energy BBDO created this campaign for United Way of Chicago - it also has posters and postcards, and street theater.

Volunteering makes you feel good, like you’re making a difference and doing something extraordinary. Taken to an extreme, it makes you feel heroic. Or super-heroic.
To bring this version of superheros to life, we wanted to use a medium that everyone can relate to: comic books. All ages, races and classes can relate to superheros and the comic book medium.


Comments (1)

  • Shaka_Zulu's picture

    Hahaha! I love the quirkiness of this campaign… very strong insight as well. “Don't be so humble… Janet"

    Jul 18, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.