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The idea of this unbranded anti speeding commercial is to lead people to believe that hey are picking up actual police radio.

Agency : Belgiovane Williams Mackay Sydney
Luke Chess (Creative Director)
Damian Fitzgerald (Copywriter)
Derrick Kim (Art Director)
Prod. Co. : Sound Reservoir
Sound Director: Ralph van Dijk
Sound Engineer: Paul Taylor @ Sound Reservoir


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.