The idea of this unbranded anti speeding commercial is to lead people to believe that hey are picking up actual police radio.

Agency : Belgiovane Williams Mackay Sydney
Luke Chess (Creative Director)
Damian Fitzgerald (Copywriter)
Derrick Kim (Art Director)
Prod. Co. : Sound Reservoir
Sound Director: Ralph van Dijk
Sound Engineer: Paul Taylor @ Sound Reservoir

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.