Adland's Radio ads

 
 

Viasat Sport "I love you.... " (2013) :30 (UK)

Here's a radio spot for the largest Swedish sports broadcaster Viasat Sport, in which someone professes their love...for their football team.

Credits: M&C Saatchi, UK

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New York Lottery "Plans" (2013) :30 (USA)

Featuring angry comedian Lewis Black.

Client: NY Lotto
Agency DDB NY
Chief Creative Officer: Matt Eastwood
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Copywriter : Daniel Paredes
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Business Manager: Kelly McCann
Production Company: Mr. Bronx

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New York Lotto "Embarrassment of riches" (2013) :30 (USA)

Featuring perpetual angry comedian Lewis Black.

Client: NY Lotto
Agency: DDB NY
Chief Creative Officer: Matt Eastwood
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Copywriter: Nick Morgan
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Business Manager: Kelly McCann
Production Company: Mr. Bronx

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National Adoption Coalition "Twinkle twinkle Little Star" (2013) :30 (South Africa)

There are 2 million orphaned children in South Africa. They all deserve a second chance at a decent home life.

Agency: Old Shanghai Firecracker Factory
Agency Creative Director: David Taylor
Copywriter: Inge Blignaut/ Alison McCrae
TV Producer: Leigh-Ann Harris
Art Director: Siya van Rooyen
Production House: Frieze Films
Director: Marc Rowlston
Producer: Liz Dahl
Production Manager: Kelleigh Wessels
Casting Director: Marina Van Tonder
Lighting: Panalux
Lenses and Camera: Panavision
Transcoding: Pulp Films
Edit Suite and Editor: Marc Rowlston
Grade & Online: Ministry of Illusion
Music Composition: Injozi (Nick Argyros)
Audio and Final Mix: Kwajimojo (Jo Darling)
Financial Contribution: Dell

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Ragu - Moon Topaz Henderson - (2013)

When I hear the hilarious jingle-singing begin, I'm getting more than a fleeting feel of the real American Heroes Bud Light vibe. Ces't la vie.

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New York Lotto "Shoplifting" (2013) :30 (U.S.A.)

Remember: Get the order right.

Agency: DDB New York
Client: New York Lottery.

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The New York Lottery "Mother's Day" :30 (U.S.A.)

Becomes your mom's favorite by bribing her with a New York Lottery Scratch Off.

Client: New York Lottery
Agency: DDB NY
Matt Eastwood: Chief Creative Officer
Rich Sharp: Group Creative Director
Mike Sullivan: Group Creative Director
Carlos Wigle: Associate Creative Director
Rodrigo de Castro: Art Director
Joao Unzer: Copywriter
Walter Brindak: Executive Producer
Editor: Cutting Room

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Cine Las Americas International Film Festival - Action Film - radio

Latinworks Austin brings us latin flair from the news while describing the latin film festival.

Chief Creative Officer: Sergio Alcocer
LatinWorks, Austin
Entrant Company: LatinWorks, Austin
Creative Director: Norberto Zylberberg
LatinWorks, Austin
Creative Director: Sergio Hernandez
LatinWorks, Austin
Creative Director: Alejandro Egozcue
LatinWorks, Austin
Copywriter: Norberto Zylberberg
LatinWorks, Austin
Copywriter: Sergio Hernandez
LatinWorks, Austin
Copywriter: Brenda Hernandez
LatinWorks, Austin
Account Supervisor: Christy Kranik
LatinWorks, Austin
Planner: Juan Mantilla
LatinWorks, Austin
Agency Producer: Michael McLaughlin
LatinWorks, Austin
Production Company: Personal Music
Personal Music, Miami
Producer: Vanessa Lozano

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PSA - Jazz / Shazam radio ad ending - (2013)

This ad is different in that you have to Shazam the ending.

Agency: DraftFCB, Toronto
Music Company: Vapor Music, Toronto
Chief Creative Officer: Robin Heisey
DraftFCB, Toronto
Other: Elma Karabegovic
DraftFCB, Toronto
Copywriter: Lauren Miller
DraftFCB, Toronto
Account Executive: Cynthia Roach
DraftFCB, Toronto
Agency Producer: Anna Neilson
DraftFCB, Toronto
Director: Brett Foomer
Radical Media/Radke Films, Toronto
Music House: Gavin
Vapor Music, Toronto

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Ad Brief: When Brands should not speak & how to put words in celebs mouths: Guest Evan Brown

We were a bit shocked when we recorded the podcast this week as it was the day we saw tragedy of the Boston Marathon bombs. We know many in Boston, our main muse Caffeinegoddess lives in Boston, so like so many other people that day, we were frantically sending texts to check on everyone. If we found information that could help other people, we tweeted it from @adland. This became our first topic on the podcast, how brands behave in the wake of tragedy, and how should they? Like Agencyspy posted today silence is golden.

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The Ad Brief Podcast: This isn't a a joke, this is very serious

Welcome folks, to another Ad Brief Podcast hosted by moi and Noah Rosenberg of Happymedium. Play now with the button above or you can subscribe to it on iTunes like the cool cats do.

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United Way, Greater Milwaukee "Baby You're the one." 1:00 (U.S.A.)

The United Way of Greater Milwaukee and Serve Marketing bring teens a reality check, in time for Valentines Day.

Credits:
United Way of Greater Milwaukee
Agency: Serve Marketing
Art Directors: Michael Vojvodich, Matt McNulty
Creative Director: Gary Mueller
Copywriter: Nicholas Pipitone
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Darlene Stimac

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Ad Brief: When we're jetlagged and can't stay on topic.

Jet lagged out of my mind we managed to talk about everything from Jenny Nyström's Santa Claus later made world famous by Coke, to Black Friday as a day off and where bacon& egg breakfast comes from.

Fans of the twilight saga should shut their ears around the Florida chat and the woman wearing the shirt reading "Mrs Cullen". Good thing Noah Rosenberg, the co-founder and head of product over at HappyMedium wasn't as jet lagged as he could keep me on topic, sort of. And as always, the ad brief podcast is available in iTunes if you fancy subscribing.

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The Ad Brief podcast. Episode 2: The Sherlockians

Sure enough after the release of the first episode of the Ad Brief Podcast we simply had to do it again. and after a bit of schedule bending, Noah & I sat down to yap about what makes an ad, an ad. Or rather how you do it. How do you write a brief? How do you start a start-up? How do you create an app? And what twisted sort of person wants to be creating ads, apps, startups and other things out of nothing?

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World premiere of... The Ad Brief podcast. Episode 1: case studies study.


Hello World it's time to figure out just how Swedish my accent really is (A: not very).

Update The ad brief podcast is now available in iTunes so if you fancy go tell us how much we suck over there too, ie; rate us! ;)

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Ronald McDonald Barnfond 2011, 40 sec, Sweden

The Ronald McDonald Childrens Fund

Campaign - ”Please don’t hang up”

As a parent or relative, saying good night to a child over the phone is the last thing you want to do when the child is going through a tough period of sickness. You’d wanna be there in person. That’s the reason of existence for The Ronald McDonald Houses, and The Ronald McDonald Childrens fund. The aim is to build houses in connection to hospitals around Sweden, to act as a home away from home for the parents and relatives – a place where they can stay while the child is hospitalized.

Copy Writer - Nick Christiansen
Art Director - Joel Ekstrand
Account Director - Pelle Josephson
Account Manager - Jeanette Ytterman
Planner - Karl Wikström

Production company - Sara Haag AB
Director - Sara Haag

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DOXA Documentary Film Festival

Target audience: Anyone interested in film, but more specifically a young urban audience from 21-45.

Communications objective: To develop a radio campaign that would set DOXA apart from other entertainment.

Creative Strategy: The creative strategy was based on an insight that people want alternative forms of entertainment. When it comes to movies, far too often moviegoers are stuck with what Hollywood offers them.

Campaign Description: The campaign highlights many Hollywood movie stereotypes. The radio spots use a film listings, phone-in service to demonstrate the lack of choice and expected storylines found in traditional theaters but then goes on to suggest DOXA as a completely different film experience.

Market commercial ran in Vancouver and the Lower Mainland.

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Cyfra+ - Childproof Commercial (2010) 30' (Poland)

A Polish advertiser takes advantage of presbycusis* an age related hearing loss that prevents suffering adults from hearing certain frequency ranges. In this “childproof commercial”, the producer used an 18,000 Hz sound effect to supposedly annoy younger listeners thereby keeping them away from getting the message.

CYFRA is a leading Polish digital TV provider. Their job was to tell people about their parental control system.

Advertising agency decided to create a commercial for adults and adults only. They took advantage of the scientific fact that people loose their ability to hear high frequency sounds when getting older. According to experts 18,000 Hz can be heard only by people under 21 years of age.

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Buddy Diving School - Breaaaath (2010) 60' (Poland)

It's all about one. One breath. One minute. One commercial. One big: thank you!

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Fashion Intervention - Beachin' - Ontario, Canada

Beachin'; A clothing store that used to mainly cater to male and female skaters. Lately they have regrouped and they've been targeting older females as well (who isn't?). Well, it's back to school time and mom has been busy buying only for herself and forgetting about the kids. Dad calls for a "Fashion Intervention"

Writer: Andy Keating
Producer: Andy Keating

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