Jet lagged out of my mind we managed to talk about everything from Jenny Nyström's Santa Claus later made world famous by Coke, to Black Friday as a day off and where bacon& egg breakfast comes from.
Fans of the twilight saga should shut their ears around the Florida chat and the woman wearing the shirt reading "Mrs Cullen". Good thing Noah Rosenberg, the co-founder and head of product over at HappyMedium wasn't as jet lagged as he could keep me on topic, sort of. And as always, the ad brief podcast is available in iTunes if you fancy subscribing.
Sure enough after the release of the first episode of the Ad Brief Podcast we simply had to do it again. and after a bit of schedule bending, Noah & I sat down to yap about what makes an ad, an ad. Or rather how you do it. How do you write a brief? How do you start a start-up? How do you create an app? And what twisted sort of person wants to be creating ads, apps, startups and other things out of nothing?
As a parent or relative, saying good night to a child over the phone is the last thing you want to do when the child is going through a tough period of sickness. You’d wanna be there in person. That’s the reason of existence for The Ronald McDonald Houses, and The Ronald McDonald Childrens fund. The aim is to build houses in connection to hospitals around Sweden, to act as a home away from home for the parents and relatives – a place where they can stay while the child is hospitalized.
Copy Writer - Nick Christiansen
Art Director - Joel Ekstrand
Account Director - Pelle Josephson
Account Manager - Jeanette Ytterman
Planner - Karl Wikström
Production company - Sara Haag AB
Director - Sara Haag
Target audience: Anyone interested in film, but more specifically a young urban audience from 21-45.
Communications objective: To develop a radio campaign that would set DOXA apart from other entertainment.
Creative Strategy: The creative strategy was based on an insight that people want alternative forms of entertainment. When it comes to movies, far too often moviegoers are stuck with what Hollywood offers them.
Campaign Description: The campaign highlights many Hollywood movie stereotypes. The radio spots use a film listings, phone-in service to demonstrate the lack of choice and expected storylines found in traditional theaters but then goes on to suggest DOXA as a completely different film experience.
Market commercial ran in Vancouver and the Lower Mainland.
A Polish advertiser takes advantage of presbycusis* an age related hearing loss that prevents suffering adults from hearing certain frequency ranges. In this “childproof commercial”, the producer used an 18,000 Hz sound effect to supposedly annoy younger listeners thereby keeping them away from getting the message.
CYFRA is a leading Polish digital TV provider. Their job was to tell people about their parental control system.
Advertising agency decided to create a commercial for adults and adults only. They took advantage of the scientific fact that people loose their ability to hear high frequency sounds when getting older. According to experts 18,000 Hz can be heard only by people under 21 years of age.
Beachin'; A clothing store that used to mainly cater to male and female skaters. Lately they have regrouped and they've been targeting older females as well (who isn't?). Well, it's back to school time and mom has been busy buying only for herself and forgetting about the kids. Dad calls for a "Fashion Intervention"
What do you do when the agency you've been doing some work for says their radio work is drying up. You put a tool in their hands to help them sell radio. Using bits and pieces of some work you have done for them (they also sent work created by others)
The presentation concept and production by: Andy Keating.
Writer of the ads within the presentation: Baron Rackow
Ads number 1, 2, 3, 4 and 6 within the presentation produced by; Andy Keating
Agency: Wide Mouth Media
Miss him already? The Old Spice Man's replies to tweets which was a great thing, has ended - but don't despair if you can't get enough of Isaiah Mustafa's special brand of Old Spice extra hunky, have him read your voice-mail message, like I just did (hit play above). I might not have been able to marry this campaign yet, but I'm getting closer. At the right moment, you know I'll pop the question.
Tony Hertz from Hertz Radio in England directed these ads for Hippo, he says;
"I really liked the line 'Hunger is the root of all evil'. Because the concept is so strong and emotionally true it’s an inevitable and logical (if whacky) outcome of the scene and is actually part of the fun. This is unlike so many radio scripts, where the product claim is often the signal that the entertainment is over. It was my first time to work with an Indian agency and with Creativeland Asia was very positive and surprisingly easy despite the distance and time difference."
Agency: Creativeland Asia
ECD: Sajan Raj Kurup, Vikram Gaikwad, Anu Joseph
Creative team: Huzefa Kapadia, Vinit Bharucha, Bryan Elijah
Account services team: Jay Gala, Anjali Khanchandani
I'm here inside of you
but you don't know it yet
and that's why every day I get a little bigger.
Sometimes, when you suspect I'm here,
you touch yourself, and try to feel me,
expecting me to give you a sign of life
as if I was going to give you a little kick, or something.
But I'm safely hidden, and getting bigger and bigger.
And your hands are nothing but a gentle caress.
I know that when I grow really big,
you'll give up your life for me.
Male VO: Breast cancer can be growing inside of you. Spot it with a mammography.
Peruvian League against cancer.
ECD: Flavio Pantigoso
HoA: Tin Sanchez
Creative Team: Daniel Lobatón, Hiroshi Sagawa
The Boy Scouts of America Troop 446, in Scottsdale, Arizona have operated Electronicfest since 1985. It has become the largest electronics swap meet and recycling event in the southwestern United States.
This public service announcement was produced to air on 93.3 KDKB-FM (Mesa, Arizona) in support of Electronicfest.
Adgrunts know that Sedelmier shot the famous fluffy bun ad for Cliff Freeman and Partners back in 1984 when Wendy's had the beef, and Clara Peller wondered where it was. But did you know that in 1984 there was a one-hit wonder song written by Nashville, Tennessee DJ Coyote McCloud featuring Clara's crowing for more beef? Flashback to 1984 and that fantastic flash in the pan, here it is. Sing along: A woman can't live by buns alone!
Police: The Police. Emergency calls…..hallo
Woman: Yes, hi. This is Monica Andresen. I would like to order a pizza for 74 Church Street.
Police (interrupts): This is the police emergency line
Woman mumbles in the background
Police: This is the emergence line for the pol….
Woman: Yes, that’s right……. The address is 74 Church Street. We would like to order a large pizza no. 11, with ham and mushrooms.
Police : (confused) ehhhhh…… yes
Woman : Yeah. And it would be really great if could get here as quickly as possible.