Our challenge was to communicate the benefit of a PO Box without bad-mouthing street delivery.
Idea: A PO Box affords you the luxury of privacy that any other address can’t.
Agency: Alianda, Windermere, FL
Client: Anastasia International, Russia
Writer/Producer: Mitchell Erick
Production Co: LHV Audio, Orlando
Energy BBDO created this campaign for United Way of Chicago - it also has posters and postcards, and street theater.