Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Ben, representing Britain, and Sophie, representing France, engage in a flirtatious exchange discussing the accomplishments of their respective nations.
The subjects of comparison include:
The Eiffel Tower and Blackpool Tower
The Battle of Waterloo in 1815 and the train departing at 18.15 from Waterloo
Cinema and Television
Haute Cuisine and Sandwiches
Renowned figures like Jules Verne, Jean Paul Sartre, and Baudelaire versus Shakespeare
French Cars and British Designers.
While at Montmartre in Paris, Sophie proudly declares it as "the most romantic city in the world," and Ben playfully responds with, "Let's put that to the test."