"Eli!? The closest Eli comes to a Super Bowl ring is when he gives Peyton a manicure"

Pre-Game

This ad has aired before the bowl as well.

Democratic strategist James Carville and former Senate Majority Leader Bill Frist, share a coke and a smile and a ride on a Segway....

Team Detroit created the ad and Crew Cuts edited the spot
Sync is a product that allows drivers to voice-activate their mp3 players and bluetooth phones.

WAKE UP PEOPLE! I could use some of that right now. This ad features Joe Buck, Troy Aikman, Busta Rhymes, LL Cool J and even Missy Elliott nodding off. ZZznnnore.

All three of these are clips from the one 60-second spot Under Armour will be running which will air early in the first quarter.

Trivia: First time advertising in Super Bowl
The CGI team was made up of people who worked on 300 and The Matrix
46 graphics designers working at once to finish CGI for spot
Features over 25 professional athletes – some from California – featuring pro football, baseball, NASCAR, winter sports, tennis, softball and golf.

All three of these are clips from the one 60-second spot Under Armour will be running which will air early in the first quarter.

Trivia: First time advertising in Super Bowl
The CGI team was made up of people who worked on 300 and The Matrix
46 graphics designers working at once to finish CGI for spot
Features over 25 professional athletes – some from California – featuring pro football, baseball, NASCAR, winter sports, tennis, softball and golf.

All three of these are clips from the one 60-second spot Under Armour will be running which will air early in the first quarter.

Trivia: First time advertising in Super Bowl
The CGI team was made up of people who worked on 300 and The Matrix
46 graphics designers working at once to finish CGI for spot
Features over 25 professional athletes – some from California – featuring pro football, baseball, NASCAR, winter sports, tennis, softball and golf.

This is Hyundai's first Super Bowl appearance since 1989 according to their release. Edit: probably incorrect, see comments.

Trivia: He drives to the Parc de Saint Cloud, where Napoleon Bonaparte staged a coup d'etat that overthrew the French Directory in 1799.

Stop motion by mekanism - a stop-motion animation teaser short for an upcoming superbowl commercial.