Erich Joiner of bicoastal Tool takes the baton on two quirky spots for Priceline.com via Butler Shine Stern & Partners. William Shatner is back as the priceline negotiator and here he acts as Cyrano to the husband who delivers a painfully (funny) poor Whilliam Shatner impersonation.
GoDaddy keep up their special brand of offensive to everyone but amoebas. Got mouthbreathing men drooling over Danica Patrick in the shower - check. Got magic computers that turn into remote-controlled voyuer-cams with special powers that promt Danica Patrick to shower eight times a day - check. Got the force-fed hard sell of "website and domain name from GoDaddy Dot Com" actually spoken in place of real dialogue in ad, thus making every copywriter in the world cringe - check. For good measure, lets throw in a blond supposed secretary from the deans office in that shower as well. I beg of you, please remove your domains from godaddy so we don't have to watch this crap appear again next year.
Oh dear oh dear, now they're recycling their old superbowl ad crap ideas, this time with a combination of "senate hearing" and the "cliffhanger" of a woman almost ripping her shirt off. You must go online to see the rest of the ad because it's "Too hot for TV" but I promise you, it won't be breasts, and it won't be funny either. Unless you're the type that thought the beaver-gag was funny last year, in which case I feel sorry for you dear.
Denny's will air a 30-scond spot on NBC during the third quarter of the big game, and a 15 second post game spot. Voiced by Burt Reynolds, Directed by The Perlorian Brothers and scripted by Goodby, Silverstein & Partners the ads poke fun at competitors frilly breakfasts while promoting the Grand Slam®.
TBWA/Chiat/Day show us that not all pets are created equal for Pedigree. My fave - that waterbuffalo. Some may call it a bold move to run your debut super bowl ad without a single dog in it, but this is rather to the (selling) point. You can also see behind-the-scenes videos at Pedigree.com.
Do you cry in public? Do your co-workers disrespect you? Do you want to punch small furry animals? Hmmm? If a friend of yours has it this bad, you can always use the site anonymoustipgiver.com that goes with this campaign to tell them to get a new job. Superbowl XLIII is off to a funny start. Set to air in 3rd Quarter.