Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable
appetite for ?"squirreling away" all things cargo, set to the tune of "Funky Stuff" by Kool & The Gang. Squirrel is part of an integrated, multiplatform advertising campaign developed by Honda's long-standing agency of record, RPA, to support the vehicle launch.
"Our newest Accord Crosstour spot, 'Squirrel,' is intended to leverage media's largest stage to announce Honda?s newest entry into the world of next-generation, sporty, crossover vehicles," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc.
Still found of the bait-and-switch, Godaddy's second super bowl commercial depicts a "live news" interview going wrong, as the reporter suddenly decides to strip but before anything happens you'll be greeted with the usual "go to godaddy.com to see the rest": "In GoDaddy.
Set to "Ain't no sunshine when she's gone" we watch as our hero decents through the nine rancid, writhing, violent, befouled, fiery circles of Hell to rescue Beatrice. This ad is set to air in the fourth quarter.
The Groundhog Day-themed spot features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m.
In their by now standard bait-and-switch, Danica Patrick does something sorta sexy, and Godaddy wants you to log on to Godaddy.com to see the end of their ad. Same procedure as last year, James. Same procedure as every year.